Dr Marianna Rideg-Piskóti

04.07.2023

Corporate Sustainability and CRM Manager

When did you join the company? What was your first position?

I started working for Trocellen 6 years ago as a market researcher and market analyst in the corporate marketing team.

Tell us about your background and qualifications.

I have a university degree in economics, and in 2015 I received a PhD. Because of my interests and its practical use in marketing, I also got a BA in behavioural analysis (psychology) in 2014.

What led to your appointment?

When the company decided to introduce a CRM (Customer Relationship Management) system, I was responsible for the management of the business side of the project because of my previous experience. I have had this position since, I take part in expansion projects and the ongoing development of the system. In addition, in 2021 I was given a new opportunity and responsibility:
I developed the sustainability strategy of the group and after the completion of this project, I was appointed Sustainability Manager of the Group.

What are your key responsibilities today?

I have 3 main responsibilities, the time I spend on them varies:

• I spend most of my time managing sustainability programmes and the development of the responsible corporate governance system.
• I still monitor the development of the CRM system I control and support the maintenance of the technical system from a business aspect.
• As an expert, I keep supporting the BUs in research tasks, conducting, and managing customer research, market analysis.

You joined the company 6 years ago. Why do still like working here?

As you see I have always had tasks where I can learn and create something new. I find it very motivating that I see the development of the company in various areas and I can be an active and creative part of that.

Share something with us about your private life, about your hobbies so that we can get to know you a little bit better. Is a work-life balance difficult to achieve?

My family likes hiking, both in Hungary and abroad, and we love vacationing in the mountains.

What is your advice for new hires? What should they do to have such a successful career at Trocellen?

Trocellen is a great company to work for: you are part of community with solid values and of a continuously developing and evolving group, where there are opportunities to build new activities, processes, and systems. This development potential and openness can help you become successful within the company and with the company.

I started working for the group in 2016 in a research and analysis job, when my other passion and my previous PhD specialization—sustainable consumption—was only part of my private life. As more and more related activities took place within the company, I had the opportunity to participate in the dialogue as well as in specific activities. And today, as the group’s Sustainability Manager, I can oversee this key strategic area and grow with it.