{"id":6452,"date":"2022-07-12T00:00:00","date_gmt":"2022-07-12T00:00:00","guid":{"rendered":"https:\/\/trocellen-dev.local\/uncategorized-hu\/szilvi-basthy\/"},"modified":"2025-05-22T08:19:38","modified_gmt":"2025-05-22T08:19:38","slug":"szilvi-basthy","status":"publish","type":"post","link":"https:\/\/trocellen.com\/hu\/mytrocellen-tortenet\/szilvi-basthy\/","title":{"rendered":"B\u00e1sthy Szilvi"},"content":{"rendered":"\n

Mes\u00e9lj arr\u00f3l, mi\u00f3ta dolgozol a c\u00e9gn\u00e9l, \u00e9s milyen poz\u00edci\u00f3ban kezdt\u00e9l?<\/strong><\/p>\n\n\n\n

2006. tavasz\u00e1n csatlakoztam \u00e9s a magyar le\u00e1nyv\u00e1llalat \u00fcgyvezet\u0151j\u00e9nek asszisztensek\u00e9nt kezdtem.<\/p>\n\n\n\n

Milyen h\u00e1tt\u00e9rrel \u00e9s tanulm\u00e1nyokkal \u00e9rkezt\u00e9l?<\/strong><\/p>\n\n\n\n

T\u00f6bb mint 15 \u00e9v asszisztensi tapasztalat, er\u0151s angol \u00e9s francia nyelvtud\u00e1s birtok\u00e1ban j\u00f6ttem a v\u00e1llalathoz. V\u00e9gzetts\u00e9gemet tekintve nem sokkal el\u0151tte v\u00e9geztem a f\u0151iskol\u00e1n PR \u00e9s marketing \u00fczemgazd\u00e1szk\u00e9nt, de akkor m\u00e9g nem tudtam az \u00faj szakm\u00e1mban elhelyezkedni.<\/p>\n\n\n\n

Hogyan \u00e9s mikor ker\u00fclt\u00e9l \u00e1t a marketingre?<\/strong><\/p>\n\n\n\n

Abban az id\u0151ben m\u00e9g a c\u00e9gcsoportunknak nem volt Magyarorsz\u00e1gon marketingese, \u00e9n pedig egyre t\u00f6bb ilyen t\u00edpus\u00fa feladatba von\u00f3dtam be. Ezek az elej\u00e9n ink\u00e1bb operat\u00edv jelleg\u0171 feladatok voltak, majd az \u00fczlet\u00e1gak megszervez\u00e9s\u00e9vel m\u00e1r egyes \u00fczlet\u00e1gak t\u00e1mogat\u00e1sa is kieg\u00e9sz\u00edtette.<\/p>\n\n\n\n

Id\u0151k\u00f6zben a Trocellen Csoport k\u00f6zponti marketing-szervezete \u00e1tszervez\u0151d\u00f6tt \u00e9s a le\u00e1nyv\u00e1llalatokkal is sokkal szorosabb kapcsolatot \u00e9p\u00edtett \u2013 ezzel p\u00e1rhuzamosan pedig a feladatok mennyis\u00e9ge \u00e9s m\u00e9lys\u00e9ge rohamszer\u0171en emelkedett. Egy id\u0151 ut\u00e1n d\u00f6nteni kellett, hogy melyik feladatk\u00f6rt szeretn\u00e9m megtartani, mert mindkett\u0151 m\u00e1r nem volt lehets\u00e9ges. Ekkor ker\u00fcltem \u00e1t a marketing oszt\u00e1lyra.<\/p>\n\n\n\n

Mik ma a f\u0151bb feladataid?<\/strong><\/p>\n\n\n\n

K\u00e9t f\u0151 feladatk\u00f6r\u00f6m van:<\/p>\n\n\n\n

A Szigetel\u00e9s \u00fczlet\u00e1g teljes marketingt\u00e1mogat\u00e1sa, ami jelenti az \u00fczleti strat\u00e9gi\u00e1hoz elemz\u00e9sek k\u00e9sz\u00edt\u00e9s\u00e9t, majd az \u00fczleti c\u00e9lok marketingt\u00e1mogat\u00e1s\u00e1nak megtervez\u00e9s\u00e9t, ezek gyakorlati megval\u00f3s\u00edt\u00e1s\u00e1t. Folyamatos kapcsolatban vagyok az \u00e9rt\u00e9kes\u00edt\u0151 koll\u00e9g\u00e1kkal is, \u00e9s a c\u00e9gen bel\u00fcl el\u0151sz\u00f6r a mi \u00fczlet\u00e1gunk haszn\u00e1lja ki a potenci\u00e1lis \u00e9s megl\u00e9v\u0151 \u00fcgyfelekkel val\u00f3 automatiz\u00e1lt online kapcsolattart\u00e1s lehet\u0151s\u00e9g\u00e9t is, aminek a bevezet\u00e9si projektmenedzsere voltam.<\/p>\n\n\n\n

M\u00e1sik feladatom pedig a Trocellen Csoport online kommunik\u00e1ci\u00f3ja, ami egyr\u00e9szt a k\u00f6zponti weboldal \u00fczemeltet\u00e9s\u00e9t, fejleszt\u00e9s\u00e9t, elemz\u00e9s\u00e9t jelenti 6 nyelven, m\u00e1sr\u00e9szt a bels\u0151 intranetes kommunik\u00e1ci\u00f3t. Ez is rengeteg szervez\u00e9si munk\u00e1val j\u00e1r.<\/p>\n\n\n\n

16 \u00e9ve dolgozol m\u00e1r a c\u00e9gn\u00e9l. Mi\u00e9rt szeretsz m\u00e9g itt lenni?<\/strong><\/p>\n\n\n\n

Szeretem a Trocellen l\u00e9gk\u00f6r\u00e9t, mert ez egy t\u00e1mogat\u00f3, bar\u00e1ts\u00e1gos, j\u00f3 hangulat\u00fa munkahely, ahol nem jellemz\u0151k a munkat\u00e1rsak k\u00f6z\u00f6tti h\u00e1bor\u00fak, ellens\u00e9gesked\u00e9sek.<\/p>\n\n\n\n

Szeretem, hogy folyamatosan biztos\u00edtott a fejl\u0151d\u00e9si lehet\u0151s\u00e9g. A marketing \u00e9s a kommunik\u00e1ci\u00f3 egy \u0151r\u00fclt gyorsan v\u00e1ltoz\u00f3 ter\u00fclet, aki ebben dolgozik, folyamatosan tanulnia kell. H\u00e1l\u00e1s vagyok, hogy a c\u00e9g a szakmai fejl\u0151d\u00e9semet mindig t\u00e1mogatta. Amikor az \u00faj poz\u00edci\u00f3t \u00e1tvettem, akkor szakmai t\u00e1mogat\u00e1st kaptam a tud\u00e1som felfriss\u00edt\u00e9s\u00e9hez, majd k\u00e9s\u0151bb lehet\u0151s\u00e9gem volt MsC fokozatot szerezni marketing menedzsmentb\u0151l, angol nyelven. Emellett folyamatosan k\u00e9pzem magam a digit\u00e1lis ter\u00fcleten, a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia, az online kamp\u00e1nyok \u00e9s hirdet\u00e9sek, valamint a SEO ter\u00fclet\u00e9n.<\/p>\n\n\n\n

Mes\u00e9ln\u00e9l egy kicsit a priv\u00e1t \u00e9letedr\u0151l, a hobbijaidr\u00f3l, hogy jobban megismerhess\u00fcnk? Hogyan tudod \u00f6sszeegyeztetni a munk\u00e1t \u00e9s a mag\u00e1n\u00e9letet?<\/strong><\/p>\n\n\n\n

Nagy \u00e1llatbolond vagyok, jelenleg f\u00e9rjemmel \u00e9s k\u00e9t briard fajt\u00e1j\u00fa kuty\u00e1nkkal \u00e9l\u00fcnk egy\u00fctt. Szabadid\u0151mben rengeteget kir\u00e1ndulunk, online blogot \u00edrok a helyes kutyatart\u00e1sr\u00f3l, sokat olvasok. Ha nincs karant\u00e9n, akkor pedig utazunk \u2013 ez a f\u0151 hobbink.<\/p>\n\n\n\n

Mit aj\u00e1nlan\u00e1l az \u00faj koll\u00e9g\u00e1knak, mit tegyenek az\u00e9rt, hogy hasonl\u00f3an sikeres karriert tudjanak befutni a Trocellenn\u00e9l?<\/strong><\/p>\n\n\n\n

A tanul\u00e1s \u00e9s az agilit\u00e1s m\u00e1ssal nem kiv\u00e1lthat\u00f3. Ha valami \u00e9rdekel, menj tov\u00e1bb azon az \u00faton, tanulj, \u00e9s mutasd meg tud\u00e1sodat a f\u0151n\u00f6keidnek is. Ez egy t\u00e1mogat\u00f3 k\u00f6zeg, jelezd fejl\u0151d\u00e9si ig\u00e9nyeidet az \u00e9ves \u00e9rt\u00e9kel\u00e9sen, \u00e9s keressetek k\u00f6z\u00f6sen megold\u00e1st az amb\u00edci\u00f3idra.<\/p>\n","protected":false},"excerpt":{"rendered":"

Az \u00e9p\u00edt\u00e9s, \u00faj dolgok l\u00e9trehoz\u00e1sa hajtott mindig el\u0151re.<\/p>\n","protected":false},"author":1,"featured_media":5771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"class_list":["post-6452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mytrocellen-tortenet"],"acf":[],"yoast_head":"\nB\u00e1sthy Szilvi - Trocellen, the European polyolefin foam solution provider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trocellen.com\/my-trocellen\/szilvi-basthy\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1sthy Szilvi - Trocellen, the European polyolefin foam solution provider\" \/>\n<meta property=\"og:description\" content=\"Az \u00e9p\u00edt\u00e9s, \u00faj dolgok l\u00e9trehoz\u00e1sa hajtott mindig el\u0151re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trocellen.com\/my-trocellen\/szilvi-basthy\/\" \/>\n<meta property=\"og:site_name\" content=\"Trocellen, the European polyolefin foam solution provider\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T08:19:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trocellen.com\/wp-content\/uploads\/2025\/05\/Basthy-Szilvi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"laszlo.mate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"laszlo.mate\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trocellen.com\/my-trocellen\/szilvi-basthy\/\",\"url\":\"https:\/\/trocellen.com\/my-trocellen\/szilvi-basthy\/\",\"name\":\"B\u00e1sthy Szilvi - 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